Portfolio Earns Tenth Straight Top Ranking in Annual Dealers' Choice Awards

June 17, 2017
  • The only provider of reinsurance to be ranked at the top every year

Portfolio, the nation’s leading reinsurance program manager for automotive dealers, has been voted for the tenth consecutive year as a top provider of Vehicle Service Contracts- Reinsurance in the annual Dealers’ Choice Awards national survey sponsored by Auto Dealer Today magazine.

“Ten years of us ranking at the top says a lot about how dealers regard our programs,” said Brent Griggs, President and CEO. “We are grateful that our clients took the time to vote to demonstrate their high level of satisfaction with Portfolio.”

Dan Haugen, Chief Sales Officer added, “I also want to express our thanks to all of our dealers for this vote of confidence in Portfolio. We are focused 100% on our dealers’ need for success in the dealership and the reinsurance company, so it’s rewarding to have their votes for us each year. It means we are doing a good job, but we will never rest on our laurels in this fast-changing industry.”

“It’s essential to also thank all of our independent agents, who are the face of Portfolio in the dealerships every week, and our Managing Directors and Reinsurance Specialists who support our agents and dealers,” Haugen continued. “Everyone here in the home office recognizes their hard work and dedication in meeting each dealer’s needs is why we are ranked at the top every year.”

The survey was conducted over four weeks during March and April of this year in an audited process where hundreds of dealer principals and other dealership personnel scored their satisfaction with providers in 34 categories of products and services. Survey respondents are asked to cast votes only for providers with which they have firsthand knowledge and experience.

In addition to identifying their primary providers in each category, respondents must rate their providers in four qualities: (1) the product or service provided; (2) customer support and service; (3) the overall value for dollars spent; and (4) whether the dealer would recommend the provider. The quality of the votes is weighted more heavily than the quantity in order to level the field for smaller providers.

The complete list of winners, as well as any provider or finance company that rated higher than the group average score in any category will be published in the August 2017 print issue of Auto Dealer Today magazine and online at Award winners will be honored at the industry Compliance Summit in Dallas in September of this year.